Almost all businesses in the world today are moving to showcasing their products and services through online stores. And some of the most attractive, dynamic, interactive and user-friendly online shopping websites use the free source Magento ecommerce platform that MDC specializes in. But a recurring challenge with most ecommerce websites is the optimization of Search Engine feature since there are hundreds of thousands of products and services being sold online by a single company. So how will a company design a single string of words to define their entire product range?
Basic site navigation is the first step, and then is the placement of products to help customers locate it with ease and a business owner can define categories for these. But this further poses issues like products appearing in more than one category because the top-level categories defined are often ambiguous, and confuse the customer as to in which specific category their product is available. And the result is deep nested categories with many drill down levels which is also not a good idea.
So how does MDC take care of these issues on the online store? The answer is the simple but brilliant concept of Magento Multi-store Development. One of the biggest advantages of using Magento ecommerce is this feature where you can all your products and services can be divided into multiple stores, and all these can be run from a single instance of Magento.